Childcare · NSW and VIC
Keeping every centrefull, all year round.
For three and a half years we've run local search and social for Chipmunks across NSW and Victoria, filling places as they open so every centre stays at capacity.
- Google Ads
- Meta Ads
- Google Business Profiles
- SEO
- Website
- Reporting
Thousandsof enquiriesConsistent acquisition across the network
Lowercost per enquiry, now stableA marketing budget every centre can plan around
60%phone callsFamilies calling the centre direct
9new centresOpened during our partnership
The challenge.
When we started in April 2023, Chipmunks had about 20 branded searches a month against competitors with up to 18,100, and some centres were getting zero enquiries from ads.
What we did.
- Acquire
Google Ads and Meta campaigns for every centre, targeted to its local catchment.
- Acquire
Google Business Profiles and review management per centre.
- Compound
Website, SEO articles and weekly CRM reporting.
- Acquire
Open-day campaigns for new centres.
The results.
- Thousands of enrolment enquiries across the partnership, with a steady flow every week
- Demand that holds up year round, not just in enrolment season
- New centres launched with booked-out open days and the network's lowest cost per enquiry
- A predictable pipeline of families, so every centre can plan around filling its places
Next case study
Google Search and PMax that doubled form enquiries and led the category.