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ADS Finance is Australia’s leading loan marketplace connecting borrowers with over 200 lenders and brokers. Innovize led a full brand and platform transformation while scaling both B2C and B2B acquisition.

FINTECH

FINANCE

PERFORMANCE MARKETING

We partnered with ADS Finance to modernise their brand, rebuild their platform and scale acquisition across multiple audiences.

Our scope of work included:

Full Platform Rebuild

Led a complete user experience and interface redesign to improve usability and trust.

Brand Refresh

Modernised identity, messaging and digital assets to reflect authority and scale.

B2C Paid Marketing

Generated over 2,000 consumer leads through structured paid acquisition campaigns.

B2B Marketing

Built acquisition funnels targeting brokers and lenders.

UGC Content Management

Developed borrower style video creatives to increase trust and ad performance.

Performance Optimisation

Implemented structured reporting frameworks to improve lead quality and conversion rates.

Go-To-Market Marketing

Engineered high-momentum GTM strategies that activate new audiences, amplify feature launches, and drive measurable growth from day one.

Paid Ads Marketing

Executed performance-driven campaigns that consistently acquire high-value users, boost card spend, and scale Stables’ growth with precision.

Paid Ads Marketing

Executed performance-driven campaigns that consistently acquire high-value users, boost card spend, and scale Stables’ growth with precision.

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eric@innovizemarketing.com

0403 835 589