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RelayPay is a Web3 payments infrastructure company bridging crypto and real world transactions. Innovize led full scale Web3 marketing management across multiple channels.

WEB3

CRYPTO PAYMENTS

GLOBAL MARKETING

We partnered with RelayPay to execute a full scale Web3 marketing strategy across ecosystem channels.

Our scope of work included:

Web3 Marketing Management

Led overall marketing direction across crypto native platforms and communities.

Ecosystem Campaigns

Executed campaigns across Web3 media, partnerships and digital channels.

UGC Strategy

Developed creator led content to simplify product messaging.

Community Growth

Supported Telegram, Twitter and Discord engagement strategies.

Performance Optimisation

Implemented structured reporting frameworks to improve lead quality and conversion rates.

Paid Ads Marketing
Executed performance-driven campaigns that consistently acquire high-value users and scale growth with precision.

Merchandise Design

Created premium, on-brand merchandise that strengthens community identity, enhances partner presence, and extends the Stables brand into the physical world.

Go-To-Market Marketing

Engineered high-momentum GTM strategies that activate new audiences, amplify feature launches, and drive measurable growth from day one.

Paid Ads Marketing

Executed performance-driven campaigns that consistently acquire high-value users, boost card spend, and scale Stables’ growth with precision.

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