Weddings and events · Melbourne
Growth without ads,built on Pinterest.
Pro Light Styling is a market leader, and its brand is everything, so paid ads that cheapened it were off the table. We went where couples and the wedding industry actually do their research, and launched an always-on organic growth plan on Pinterest, with zero ad spend.
- Organic social
- Content production
The challenge.
A Melbourne wedding and events stylist with beautiful work but almost no reach outside Instagram.
What we did.
- Acquire
Built an always-on Pinterest strategy with keyword-led pins and themed boards.
- Compound
Produced Instagram and Facebook reels and carousels.
- Acquire
Launched the LinkedIn company page for corporate events.
- Compound
Shot content at the Elevate showcase.
The results.
Monthly Pinterest views grew from under 1,000 to 83,800 by 14 Sep, 126,000 by 20 Sep, and now over 200,000 a month.
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