Luxury retail · Sydney
Tailored search,measured to the booking.
We restructured Lupo Bianco's Google Ads and connected revenue tracking, so a premium Sydney tailor can see every booking and sale its ads drive.
- Google Ads
- Meta Ads
- CRM
- Shopify
The challenge.
Lupo Bianco is a premium Sydney tailoring brand built on fittings and bookings. Its Google Ads account needed a sharper structure, and bookings and revenue weren't being tracked back to the campaigns that drove them.
What we did.
- Acquire
Restructured Google Ads around high-intent tailoring, wedding suit and fitting searches.
- Acquire
Ran Meta alongside search, with seasonal campaigns planned around wedding season.
- Convert
Switched on revenue attribution from 23 Feb 2026, so bookings and sales trace back to each campaign.
- Compound
CRM workflows to nurture enquiries and bring clients back for repeat bookings.
The results.
- Conversions up 405% at 41% lower cost per conversion, old account vs restructured
- About 3.9x online bookings a week, Feb to Jul 2026
- Revenue tracking live from zero, with attribution from 23 Feb 2026
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