AI software · Private credit
A brand as advancedas the tech behind it.
Negroni Software is an early-stage AI platform for private credit. We act as their marketing team and advisors in one: we built the brand, run their LinkedIn, and sit beside the founders on every launch, deck and partnership.
- Fractional CMO
- Brand identity
- LinkedIn organic
- Website
- Content
- Go-to-market
The challenge.
Negroni Software is an early-stage company selling AI loan management software to private credit funds and non-bank lenders. They had a product ahead of the market, but no brand, no audience and no marketing team, and in private credit trust has to come before anyone will take a meeting.
What we did.
- Compound
Built the brand from scratch: positioning, voice, the mark and wordmark, a warm palette poured from the drink itself, and a three-weight type system.
- Convert
Designed a product-led website and sales collateral, from one-pagers to conference decks, so the platform reads as institutional grade.
- Acquire
Run their LinkedIn as a thought-leadership channel: articles on where private credit is heading, video from events, and posts that founders and fund managers actually engage with.
- Compound
Act as their fractional CMO and advisors: we plan launches, shape partnership pitches, prepare events and keep marketing tied to the sales pipeline.
The results.
- 18,000+ organic LinkedIn impressions in twelve months, with zero sponsored spend
- Monthly impressions grew from almost nothing to nearly 5,000 at their mid-year peak
- 500+ reactions, plus comments and reposts from people in private credit
- Articles on the future of private credit, events like a Private Credit Outlook lunch with LGT Wealth, and one brand system across product, decks, print and outdoor
Next case study
From crypto wallet to B2B payments infrastructure.