Fintech · Global
From crypto walletto payments infrastructure.
When we started, Stables was a consumer crypto wallet. We repositioned the brand, rebuilt the website and ran acquisition as it became payments infrastructure for institutions.
- Branding
- Website
- Paid acquisition
- Go-to-market
The challenge.
Stables began as a consumer crypto wallet brand. As the business moved from B2C to B2B and became payments infrastructure for institutions, its brand, website and acquisition no longer matched where it needed to be.
What we did.
- Compound
Repositioned and rebuilt the brand to read like trusted infrastructure.
- Convert
Designed and built a new product-led website for institutional buyers.
- Acquire
Ran performance campaigns that grew accounts created while cutting cost per account.
- Acquire
Go-to-market support for launches and events.
The results.
- Accounts created up 69%, Dec 2024 to Feb 2025
- Cost per account down 74% within Feb 2025
- Stables now reports $2B+ in annual USDt volume on its homepage
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