Sneaker retail · Sydney
From ecomto five Westfields.
We've run Never Miss's Google, TikTok and email marketing since 2023, growing online revenue alongside a retail expansion from one online store to five Sydney stores.
- Google Ads
- TikTok Ads
- Shopping
- Email marketing
The challenge.
Never Miss is a Sydney sneaker retailer that started as a single online store. They needed marketing that could keep pace with rapid expansion into major shopping centres while still growing online sales.
What we did.
- Acquire
Google Search and Shopping on high-intent sneaker searches, with optimised product feeds and segmentation.
- Acquire
TikTok creative for Gen Z sneaker audiences, launching with 32x impressions in the first four weeks.
- Compound
Email campaigns built around launches, drops and seasonal promotions.
- Compound
Promotional calendars aligned to sneaker drops and retail foot traffic.
The results.
- Monthly revenue up 7.9x, Sep 2024 to Sep 2026
- Monthly purchases up more than 750%, close to 8.5x in two years
- Five Sydney stores: four in Westfield centres and one at Macarthur Square
- Westfield Hurstville opened the week of 17 Sep 2026
Next case study
Google Ads restructured for a premium Sydney tailor.