Crypto payments · Australia
Crypto growth,where ads aren't welcome.
Crypto is one of the hardest categories to advertise. We built RelayPay a paid engine on Brave, Reddit and X that now delivers a steady flow of new platform sign-ups every week.
- Brave Ads
- Reddit Ads
- X Ads
- Programmatic
- Tracking and analytics
The challenge.
RelayPay is a crypto payments platform. Mainstream ad platforms restrict crypto, so the usual Meta and Google playbook was off the table. They needed sign-ups at a cost that paid back fast.
What we did.
- Acquire
Mapped crypto ad policy across platforms and launched in Oct 2023 on X, Brave and programmatic.
- Acquire
Scaled Brave Ads (display, push and Brave Search) as the core acquisition channel.
- Acquire
Ran Reddit separately for consumers and merchants, targeting crypto communities.
- Acquire
Tested new channels as they opened: TikTok, Spotify, StackAdapt.
- Convert
Built GA4 and GTM tracking, a weekly spend tracker and cohort profit analysis with the founders.
The results.
- Turned Brave into RelayPay's core acquisition channel, bringing in thousands of new accounts and cutting cost per account by over 90%
- Shifted the account from one-off launches to an always-on engine, now delivering 500+ new accounts a month
- Opened up channels most crypto brands can't use, from Brave and Reddit to X and programmatic, with clicks well under a dollar
- Built the tracking and reporting the founders now run the business on, with marketing paying back almost straight away
Next case study
Google and Meta rebuilt around local bookings, with every booking tracked.